So why DID Asda think a mental patient Halloween costume would be okay?

An idea for a truly scary mental-patient Halloween costume.

glosswatch

So, fellow mental patients, just how mad should we be getting about Asda’s Halloween “mental patient fancy dress costume,” complete with strait jacket, fake blood and cleaver? After all, the supermarket has now apologised for any upset caused, withdrawn the item from sale and promised to donate “a sizeable amount” to Mind. So no point going psycho now. Let’s all calm down, keep taking the tablets and leave the normal people alone.

Given the degree to which mental health stigma has seeped into our everyday language, it’s not all that surprising when retailers think it’s okay to make fancy dress costumes based on The Mad. You can see how it happens. The mentally ill, when they’re not being dismissed as everyday malingerers, tend to assume a mythical status. They’re lurking in the shadows, never to be seen in broad daylight. How can you offend a thing that isn’t even…

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